The Context is an in depth, episodic update on the realities faced by Chicago families and what we as a community can do to support them. In each edition, we will share knowledge we have learned through holistically serving our youth and families in all facets of their lives.
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A major struggle for nonprofits is making sure our services actually reach the people most in need of support. Sometimes people who don’t access services are described as “hard to reach,” suggesting that they are somehow the problem. But people aren’t hiding. In most cases, we know who they are and where to find them.
What needs to change is our approach. We know the solution is our responsibility. It’s on us. Nonprofits and agencies need to invest in outreach and relentless engagement to ensure we are reaching the people who need our help.